European Innovation Award 2017: Hobby celebrates double victory

Hobby was successful in two categories at the European Innovation Award 2017. The new SlimLine refrigerator in the van series Vantana was selected as the winner in the area of interior design and technology by the jury of international experts. In the marketing category Hobby won due to its extraordinary PR campaign for the Wacken-Vantana apprentices project.

Stuttgart, January 2017 – The tension is palpable every time when the prizes for the European Innovation Award are given at the CMT in Stuttgart, the first large caravanning and holiday trade fair of the year. Under the auspices of DoldeMedien Verlag, an international jury, consisting of editors of important European trade magazines, chooses the best innovations in the caravanning sector. This time the selection was made from 100 proposals from 14 different categories, which were presented for the first time in 2016.

In the category interior design and technology, Hobby set the pace with a real world first, the SlimLine refrigerator. It is used in the form of a compressor refrigerator installed in wall unit in the Vantana van. The 1.40-metre wide cooling unit provides a capacity of 90 litres and slots virtually seamlessly into the furniture front. A successful combination of modern design and technology, which had not existed before in the caravanning sector.

Hobby also emerged victorious in the category marketing and PR at the European Innovation Award 2017. And did so with a project that was unusual in every respect: in the in-house training workshop for wood technicians the apprentices rebuilt and converted a van from the Vantana series into a showcar in a Wacken look. As early as at the Wacken Open Air, the world’s largest heavy metal festival, in summer 2016 the compact Hobby proved to be an eyecatcher and magnet for the public. The prospective wood technicians will go on tour with it in future to enthuse young people for their profession. The project was supported from the beginning by an extensive PR and social media campaign, for which Hobby has now been rewarded with the European Innovation Award 2017 by the international jury of experts.

European Innovation Award 2017

All image motifs made available on the press portal may only be used openly/free of charge for press publications in accordance with the press law. Commercial use is generally not permitted. Exceptions to this rule require the express written permission of Hobby Wohnwagenwerk Ing. Harald Striewski GmbH.

European Innovation Award 2017

All image motifs made available on the press portal may only be used openly/free of charge for press publications in accordance with the press law. Commercial use is generally not permitted. Exceptions to this rule require the express written permission of Hobby Wohnwagenwerk Ing. Harald Striewski GmbH.

Hobby 2016 Wacken RM JWF 5578 high

All image motifs made available on the press portal may only be used openly/free of charge for press publications in accordance with the press law. Commercial use is generally not permitted. Exceptions to this rule require the express written permission of Hobby Wohnwagenwerk Ing. Harald Striewski GmbH.

European Innovation Award 2017

All image motifs made available on the press portal may only be used openly/free of charge for press publications in accordance with the press law. Commercial use is generally not permitted. Exceptions to this rule require the express written permission of Hobby Wohnwagenwerk Ing. Harald Striewski GmbH.

European Innovation Award 2017

All image motifs made available on the press portal may only be used openly/free of charge for press publications in accordance with the press law. Commercial use is generally not permitted. Exceptions to this rule require the express written permission of Hobby Wohnwagenwerk Ing. Harald Striewski GmbH.

European Innovation Award 2017

All image motifs made available on the press portal may only be used openly/free of charge for press publications in accordance with the press law. Commercial use is generally not permitted. Exceptions to this rule require the express written permission of Hobby Wohnwagenwerk Ing. Harald Striewski GmbH.

Corporate press contact:

Joachim Kalkowsky

Tel: +49 4642 / 92 42 890

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