Hobby gets the 2018 season off to a successful start
The Stuttgart-based CMT is the first important spring exhibition of the year, whilst also acting as a barometer of a brand’s success. Hobby impressed the crowds in Stuttgart with its wide range of leisure vehicles, which were presented on a redesigned exhibition stand in Hall 5 for the first time.
HOBBY OPTIMA T65 GQ – A highlight of the 2018 season
One queen-size bed, two separate bathrooms, a generous seating area and a stylish design – Hobby’s new semi-integrated T65 GQ, which is available as both an OPTIMA DE LUXE and OPTIMA PREMIUM, offers luxury in compact form.
Hobby is coming up with the top innovations of the 2018 season for the 50th anniversary of the Stuttgart CMT trade fair early in the year. This includes models from the completely redesigned caravan series ONTOUR, the vans from the VANTANA programme, the semi-integrateds from the series OPTIMA DE LUXE and OPTIMA PREMIUM and the family-friendly SIESTA alcoves. Other trade fair highlights are the “50 Years Anniversary Edition" models, which Hobby is offering in both the motorhome and caravan segments.
Hobby is reorienting its activities in the important European sales markets of the UK and Ireland. In future, the motorhomes and caravans from the North German brand will be distributed in both countries by the company Hobby GBI run by John Hindle.
Party, have a look around and with a bit of luck win a caravan worth around 30,000 euros. On 14 and 15 October 2017, Hobby business partners are inviting their customers to the great “Golden Times” autumn event. Not only will the visitors have an opportunity to personally get to know the innovative product lines for the 2018 season - they will even get a chance to win a superbly equipped caravan from the 50 Year Anniversary Edition.
The new ONTOUR – compact, comfortable and inexpensive
Hobby has been winning friends for three years with its compact models from the entry-level series ONTOUR among caravaners who place a special emphasis on high mobility. For the 2018 season the agile travel caravan is presenting itself with a completely new look inside and out.
50-Years festival impresses the entire region: about 40,000 people celebrate the big Hobby anniversary in Fockbek
Bright sunshine, blue skies, live music, great artists, games, fun, delicious food for young and old and as the grand finale a world class laser show – the day of the big street party for the 50th anniversary of Hobby really couldn’t have been any better.
European Innovation Award 2017: Hobby celebrates double victory
Hobby was successful in two categories at the European Innovation Award 2017. The new SlimLine refrigerator in the van series Vantana was selected as the winner in the area of interior design and technology by the jury of international experts. In the marketing category Hobby won due to its extraordinary PR campaign for the Wacken-Vantana apprentices project.
Hands-on vehicle technology: Hobby trains its Asian retail partners in the plant
Hobby is now represented in numerous Asian countries, including China, Mongolia, Thailand, Sri Lanka and South Korea. In order to offer optimal service for mo-torhomes and caravans from the Hobby brand in these countries too, our Asian retail partners’ employees have been given practical training at headquarters in Fockbek by well-versed experts.
Alongside Facebook and YouTube, Hobby is now flying the flag on Instagram too. The North German caravan and motorhome manufacturer has been represented on the popular social media portal with its own presence since summer 2016.
RV rentals across Europe: Hobby and Touring Cars enter exclusive partnership
A new partnership is formed: Starting September 2016, Hobby and the Finnish company Touring Cars will form an exclusive partnership in the world of RV rentals. Touring Cars has 34 years’ experience in the rental business and is the leading provider of rental RVs in northern Europe.
Successful season start for Hobby at the Caravan Salon
Hobby is very happy with this year’s Caravan Salon in Düsseldorf. At the world’s largest trade fair for recreational vehicles and caravans, the northern German brand set a new sales record with its RVs.
Golden Motorhome 2016: Optima De Luxe in 1st place
In this year’s reader’s poll for the magazine AUTO BILD REISEMOBIL the Hobby Optima De Luxe has won in the semi-integrated class. In a strong field of 20 candidates the elegant mobile home from Fockbek drove to 1st place and secured “The Golden Motorhome 2016“.
Hobby is significantly strengthening its future activities in Europe’s second largest motorhome market after Germany. In Pierre-Louis Guerineau (51) the North German company has been able to acquire an experienced industry expert and well-versed sales professional to take over responsibility.
The new Hobby Vantana – cool, compact, comfortable
Hobby proves a compact motorhome can be not only agile and practical, but also really stylish. So all models from the Vantana series are driving into the 2017 season with chic exterior and interior design, numerous innovations and a completely new fridge.
Dual distinction: Hobby boss Harald Striewski honoured with two awards for his life's work
Double acknowledgement: At this year's ‘Caravan Salon’ in Düsseldorf, Hobby founder and proprietor Harald Striewski (78) received two honours for his life's work, from both the German Caravanning Retail Association (DCHV) and the magazine 'Auto Bild Reisemobil'. An entire industry shows its appreciation for the achievements of the successful businessman.
Hobby has won multiple awards, not only as a brand, but also for its new models: the new OPTIMA came in second in the 'Goldenen Reisemobil 2015' ('Golden Motorhome 2015') readers' awards, organised by the magazine 'Auto Bild Reisemobil', while the VANTANA successfully beat off the competition in the longdistance van test conducted by the same magazine.
Moreover, Hobby caravans were again winners in the 'Value for money' category of the 'König Kunde Award 2015' ('King Customer Award') given by the magazine 'Camping, Cars und Caravans'. As a brand, Hobby also won special prizes for its family friendliness, the intensive social media contact it maintains with its fans, and its particularly affordable vehicles and high safety standards.
Hobby CEO Holger Schulz now a member of the CIVD board
Holger Schulz (49), managing director of Hobby-Wohnwagenwerk in Fockbek, has been elected onto the executive board of the CIVD. He will be responsible for export and international trade fairs within the Caravanning Industry Association.